Advertising is one of the most important things present in our society today, like an old slogan puts it "Advertising, your right to choose".

Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers.

The main aim of advertising, many believe is to sell. These are the kind of people who vehemently oppose anything that make advertising seem unethical. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him. more...

- Importance of Advertising
" The consumer market has become highly competitive with a new brand being born almost everyday. Irrespective of the kind of product you are looking for, be it consumer durables like refrigerators,  air conditioners, washing machines or fast moving consumer products (FMCG) the number of brands available is truly mind boggling."

- Out of sight, out of mind
"Sales ... and lots of them ... make for success. Advertising makes the sales happen. Advertising is often as important to a small business as location, employees, and cash flow. It's an essential form of business communication, for both products and services." 

- Marketing Design For Small Business Success
"Advertising is the engine that runs the train of success. The small business owner may think he can not afford to invest in such things as flyer design and catalogue design, but the truth is that he can not afford not to make this investment."